Britain’s behaviour modification (“nudge”) unit
Civil servants set to be given chance to profit John Lewis-style from their advice if ‘Nudge Unit’ is privatised Matt Chorley, Mail Online | May 1, 2013
A team of government experts which tries to ‘nudge’ the public into changing their behaviour without them noticing is to be turned into a profit-making business.
The Behavioural Insights Team will be spun out of Whitehall to become a John Lewis-style mutual, making money for employees, a private firm and the government. …