Civil servants set to be given chance to profit John Lewis-style from their advice if ‘Nudge Unit’ is privatised Matt Chorley, Mail Online | May 1, 2013

A team of government experts which tries to ‘nudge’ the public into changing their behaviour without them noticing is to be turned into a profit-making business.

The Behavioural Insights Team will be spun out of Whitehall to become a John Lewis-style mutual, making money for employees, a private firm and the government. …

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